Serenity Hearing Centers · Roseville, CA

Treated Like a Guest.
Verified Against Your Actual Ears.

Clarity. Verified. Serenity.

Most hearing aids in this country are handed over on a factory setting and never checked against the person actually wearing them. We do both halves, every time: real hospitality from the moment you walk in, and real medical-grade verification — real ear measurement and live speech mapping — on every single fitting. Not checked by eye. Checked on your ears.

Independent & Experienced 18 years, 38,000+ hours — one master fitter, not a franchise
Service-Disabled Veteran-Owned Small Business certified seal
Disabled Veteran-Owned SDVOSB Certified
Not Locked to One Brand Works with nearly every major manufacturer
A guest at Serenity Hearing Centers completing a Cognivue Thrive computerized cognitive screening in-office
Certified Dementia Practitioner Trained on the hearing–brain connection
How It Works

The Serenity Optimization Method™

Screened. Verified. Promised.

Every part of it exists for one reason: to replace vagueness with absolute clarity, at every step, so you get the best possible outcome — not a guess.

01

The Clarity Hearing Screening™

A real, thorough screening — hearing test, speech-in-noise testing, and a cognitive screening — not a ten-minute beep test. You leave with a written report, every hearing aid option available to you, and the one that best fits your budget. No guesswork. We also check your medical insurance benefits for free, before cost ever comes up.

It's free — no cost, no obligation.

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02

The Verified Precision Fitting

Your hearing aids get verified against your actual ears with real ear measurement, then proven with live speech mapping — using a voice you actually want to hear, not a beep in a booth. The cleanest sound delivered to your brain, confirmed, not assumed. You leave independent and confident, not just fitted.

03

The Serenity Promise

Uncompromising follow-up and care, for as long as you're a guest here. Every 6 months: a full cleaning, professional drying, a fit check, and any firmware updates your devices need. Annual re-screening — because hearing changes, and nobody should have to notice that on their own.

The sound-treated testing booth at Serenity Hearing Centers used for real ear measurement and verification
Why Verification Matters

Most Fittings Are Never Actually Checked

Across my own practice, the majority of guests I see who were fit somewhere else were fit incorrectly — regardless of what they paid. It's not because the hardware is bad. It's that real ear measurement, the step that actually confirms a hearing aid is doing its job, gets skipped industry-wide far more often than most people realize.

Advanced technology still needs comprehensive audiologic best practices to deliver its potential.

  • Real ear measurement on every fitting, not an occasional upgrade
  • Live speech mapping, proven against an actual voice
  • Not locked into one manufacturer's software or contract
  • A written report you keep — not a verdict, a plan
See How Fittings Work Here
Beyond the Ears

It's Not About the Hearing Aid. It's About Your Brain.

The Lancet Commission's global dementia research identified hearing loss in midlife as the single largest modifiable risk factor for dementia — ahead of diet, exercise, blood pressure, and smoking. As a Certified Dementia Practitioner, addressing that connection honestly is part of how I was trained, not an upsell.

  • Cognitive screening included in every Clarity Hearing Screening™
  • Honest research, not overclaimed — we'll show you the actual studies
  • Real referrals to physicians and audiologists when that's the right call
Learn About Hearing & Brain Health
Our Services

Complete Hearing Care, Under One Roof

The Clarity Hearing Screening™

A thorough, judgment-free hearing and cognitive screening — you leave with a written plan, not a guess.

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Verified Hearing Aid Fittings

Real ear measurement and live speech mapping on every fitting, with nearly every major manufacturer available.

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Tinnitus Support

Guidance grounded in research — and in my own daily experience living with tinnitus — not a one-size-fits-all script.

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Questions

Frequently Asked Questions

Asking people to repeat themselves, turning the TV up louder than everyone else wants it, losing the thread in a noisy restaurant, feeling like people have started mumbling. If any of that sounds familiar, a Clarity Hearing Screening™ is a good next step — it's free, and there's no pressure attached to it.

A video otoscope exam where you see your own ear canal on screen with me, a full hearing test, speech-in-noise testing, and a cognitive screening. You leave with a written report in plain language, not a vague "you have some loss." We also check your medical insurance benefits for free before cost ever comes up.

I'll be straight with you: most medical plans don't cover hearing aids at all, the same gap that exists for dental and vision. But coverage is inconsistent enough that it's worth checking — we verify your actual benefits for every guest, for free, and if there's any coverage, we file the claim on your behalf.

I'm not the cheapest, and I'm not the most expensive — but I only recommend the technology I believe in, and I'll never compromise on the Serenity Optimization Method™ to hit a price. We'll walk through real options at your Clarity Hearing Screening™ once we know what you actually need.

I live with tinnitus myself, every day, so this isn't theoretical for me. I can't diagnose or treat tinnitus — that's outside what a hearing aid dispenser is licensed to do — but I can share what's genuinely helped me and others, and refer you to the right specialist when that's what you actually need.

Trusted By Guests Across Roseville

What Our Guests Say

Your Guide

Meet Bill

Bill Forrest, Founder of Serenity Hearing Centers

Bill Forrest, CDP

Founder · Hearing Aid Dispensing License #7527

18 years and 38,000+ hours fitting hearing aids. Disabled veteran. Lives with hearing loss and tinnitus himself, and wears the same technology he recommends.

Live Long. Live Well. Hear Well. book cover by Bill Forrest
From Bill, For You

You Don't Have to Figure This Out Alone. I Wrote It Down.

Everything I've learned from 18 years and 38,000-plus hours in this chair — what hearing loss actually does to your brain and your relationships, why most fittings never get checked, and what to ask for so yours does — is in my book, Live Long. Live Well. Hear Well.

It's not a sales pitch. It's the same honest, research-backed explanation I'd give you sitting across from me at a Clarity Hearing Screening™ — just longer, and something you can keep. Tell us where to send it and we'll mail you a free copy, no strings attached.

Visit Us

Serenity Hearing Centers — Roseville

Roseville Office

807 Douglas Blvd, #150
Roseville, CA 95678

(916) 775-7021

Every page before this one was the proof. This is the ask.

Call, or schedule online. The Clarity Hearing Screening™ is free. The only thing I'm actually asking you to risk is twenty minutes finding out where you stand.

The No-Drawer Guarantee If I can't deliver the best clarity your own ears and brain will allow, I'll give you a 100% refund — and we part as friends.
Schedule Your Clarity Hearing Screening™ Call (916) 775-7021