Serving Lincoln, CA

Hearing Care for Lincoln, a Straightforward Drive South on Highway 65

Clarity. Verified. Serenity.

Lincoln guests make the drive south on Highway 65 to our Roseville office today — and we're planning a Lincoln location of our own down the road.

Serving Lincoln Today, Planning for Tomorrow

A Second Location Is Coming — For Now, We'll See You in Roseville

We're an independent, veteran-owned practice planning to open a second office in Lincoln. Until that's open, Lincoln guests are welcome at 807 Douglas Blvd in Roseville, a straightforward drive south on Highway 65 — plenty of current guests already make that trip.

When the Lincoln office opens, we expect to see plenty of guests from Lincoln Crossing, Blue Oaks, and Gold Hill, as well as the Kilaga Springs neighborhood in Sun City Lincoln Hills — plus guests making the drive in from Sheridan and Wheatland.

Every visit starts with the same free Clarity Hearing Screening™ we give every guest: a real hearing test, speech-in-noise testing, and a self-administered cognitive screening, with a written report in plain language — not a ten-minute beep test.

  • Real ear measurement and live speech mapping on every fitting
  • Not locked into one manufacturer — nearly every major brand available
  • Free insurance benefits check before cost ever comes up
Sun City Lincoln Hills

The Area's Biggest 55+ Community Is Right Here

Lincoln is home to Sun City Lincoln Hills, one of the largest active-adult communities in the Sacramento region — nearly 7,000 homes surrounded by two 18-hole golf courses (the Orchard Course and the Hills Course), plus the Orchard Creek and Kilaga Springs lodges, pools, a fitness center, and a packed calendar of clubs and events.

Age-related hearing loss (presbycusis) is extremely common at this stage of life, and it tends to show up first in exactly these settings: a golf foursome, a crowded ballroom event at Orchard Creek, a card night, a table for six at Meridians. Most people wait years before doing anything about it.

Bill Forrest, founder of Serenity Hearing Aid Centers, is a disabled veteran who understands hearing loss firsthand, not just professionally — and when our Lincoln office opens, Sun City Lincoln Hills guests will get the same free Clarity Hearing Screening™ every guest receives today: real speech-in-noise testing, not a ten-minute beep test.

  • Free Medicare & supplemental insurance benefits check
  • Discreet, rechargeable hearing aids built for an active lifestyle
  • Fittings tuned for speech-in-noise — clubhouse events, restaurants, card nights
  • Veteran-owned, SDVOSB Certified, treated like a guest — not a number
Bill Forrest at the Sun City Lincoln Hills golf course as part of the PGA HOPE Northern California program for military veterans
A Course I Know Personally

I'm Part of PGA HOPE, Right Here at This Course

That's me on the tee at Sun City Lincoln Hills with PGA HOPE Northern California — a program that introduces veterans to golf as part of their recovery and well-being. As a disabled veteran, I went through the program myself, not just heard about it.

When our Lincoln office opens, it won't be the first time I've been on these grounds. I already know the community, and I'm looking forward to being a lot closer to it.

Our Services

Complete Hearing Care, Under One Roof

The Clarity Hearing Screening™

A thorough, judgment-free hearing test and self-administered cognitive screening — free, with no pressure attached.

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Verified Hearing Aid Fittings

Real ear measurement and live speech mapping on every fitting, with nearly every major manufacturer available.

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Tinnitus Support

Guidance grounded in research — and in founder Bill Forrest's own experience living with tinnitus.

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We check your insurance benefits for free, before cost ever comes up.

Bring your insurance card to your Clarity Hearing Screening™ and we'll verify your actual benefits on the spot.

Schedule Your Clarity Hearing Screening™