Serving Sun City Roseville

Hearing Care Built for Sun City Roseville's Active Adults

Clarity. Verified. Serenity.

From Timber Creek to Sierra Pines, Sun City guests make the short drive across town to our Roseville office — same independent, verified hearing care, no franchise, no factory settings.

Close to Home

We See a Lot of Sun City Guests

Our office sits at 807 Douglas Blvd, #150 in Roseville — a short drive across town from Sun City Roseville's Del Webb neighborhoods. A good number of our current guests live right in Sun City, and make this same quick trip.

Every visit starts with the same free Clarity Hearing Screening™ we give every guest: a real hearing test, speech-in-noise testing, and a self-administered cognitive screening, with a written report in plain language — not a ten-minute beep test.

  • Real ear measurement and live speech mapping on every fitting
  • Not locked into one manufacturer — nearly every major brand available
  • Free Medicare & insurance benefits check before cost ever comes up
Sun City Roseville

Hearing Care That Keeps Up With Sun City's Pace

Sun City Roseville residents don't slow down at 55 — golf at Timber Creek and Sierra Pines, pickleball, tennis and bocce courts, the pools and fitness center at Timber Creek Recreation Lodge, card nights, clubs of every kind. Age-related hearing loss (presbycusis) is extremely common by this stage of life, and it tends to show up first in exactly these settings: a golf foursome, a crowded ballroom event, a table for six at dinner.

Most people wait years before doing anything about it. Bill Forrest, founder of Serenity Hearing Aid Centers, is a disabled veteran who understands hearing loss firsthand, not just professionally — and every Sun City guest gets the same free Clarity Hearing Screening™: real speech-in-noise testing, because the real world, and Sun City's busy social calendar, isn't quiet.

  • Free Medicare & supplemental insurance benefits check
  • Discreet, rechargeable hearing aids built for an active lifestyle
  • Fittings tuned for speech-in-noise — clubhouse events, restaurants, card nights
  • Veteran-owned, SDVOSB Certified, treated like a guest — not a number
Bill Forrest at a Del Webb golf course as part of the PGA HOPE Northern California program for military veterans
A Personal Connection

I'm Part of PGA HOPE, A Program for Veterans Like Me

That's me at Sun City Lincoln Hills' golf course, part of PGA HOPE Northern California — a program that introduces veterans to golf as part of their recovery and well-being. As a disabled veteran, I went through the program myself, and it's the same spirit of community I see every day from guests in Sun City Roseville.

Hearing care and an active life go hand in hand. I love seeing guests who refuse to slow down just because the calendar says 55+.

Our Services

Complete Hearing Care, Under One Roof

The Clarity Hearing Screening™

A thorough, judgment-free hearing test and self-administered cognitive screening — free, with no pressure attached.

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Verified Hearing Aid Fittings

Real ear measurement and live speech mapping on every fitting, with nearly every major manufacturer available.

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Tinnitus Support

Guidance grounded in research — and in founder Bill Forrest's own experience living with tinnitus.

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We check your insurance benefits for free, before cost ever comes up.

Bring your insurance card to your Clarity Hearing Screening™ and we'll verify your actual benefits on the spot.

Schedule Your Clarity Hearing Screening™